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Status:
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0 reviewsISBN 10: 0198392826
ISBN 13: 9780198392828
Author: Lloyd Gutteridge
Business Organization and Environment
1.1 Introduction to Business Management
1.2 Types of Organization
1.3 Organizational Objectives
1.4 Stakeholders
1.5 The External Environment
1.6 Growth and Evolution
1.7 Organizational Planning Tools (HL only)
Human Resource Management
2.1 Functions and Evolution of HR Management
2.2 Organizational Structure
2.3 Leadership and Management
2.4 Motivation
2.5 Organizational Culture
2.6 Industrial or Employee Relations (HL only)
Finance and Accounts
3.1 Sources of Finance
3.2 Cost and Revenue
3.3 Break-even Analysis
3.4 Final Accounts (some HL only)
3.5 Profitability and Liquidity Ratio Analysis
3.6 Efficiency Analysis (HL only)
3.7 Cash Flow
3.8 Investment Appraisal (some HL only)
3.9 Budgets (HL only)
Marketing
4.1 The Role of Marketing
4.2 Marketing Planning (including the Four Ps)
4.3 Sales Forecasting (HL only)
4.4 Market Research
4.5 The Four Ps (Product, Price, Promotion, and Place)
4.6 The Extended Marketing Mix of Seven Ps (HL only)
4.7 International Marketing (HL only)
4.8 E-Commerce
Operations Management
5.1 The Role of Operations Management
5.2 Production Methods
5.3 Lean Production and Quality Management (HL only)
5.4 Location Analysis
5.5 Production Planning (HL only)
5.6 Research and Development (HL only)
5.7 Crisis Management and Contingency Planning (HL only)
IB Learner Profile Activities: New Lines of Inquiry
External and Internal Assessment – Guidance
IB Business Management Practice Questions with Suggested Answers
Further Assessment Guidance: Linking Contexts to Concepts and Content for Section C (HL and SL Paper 2)
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Tags: Lloyd Gutteridge, Management, Business