(Ebook) IB Business Management Course Companion 1st Edition by Martin Mwenda Muchena, Loykie Lomine, Robert Pierce ISBN 9780198392811 0198392818

Unit 1: Business organization and environment

1.1 An introduction to business management

1.2 Types of business organization

1.3 Organizational objectives

1.4 Stakeholders

1.5 The external environment

1.6 Growth and evolution

1.7 Organizational planning tools (HL only)

Unit 2: Human resource management

2.1 The functions and evolution of human resource management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation

2.5 Organizational and corporate cultures (HL only)

2.6 Employer and employee relations (HL only)

Unit 3: Finance and accounts

3.1 Sources of finance

3.2 Costs and revenues

3.3 Break-even analysis

3.4 Final accounts

3.5 Profitability and liquidity ratio analysis

3.6 Efficiency ratio analysis (HL only)

3.7 Cash flow

3.8 Investment appraisal

3.9 Budgets (HL only)

Unit 4: Marketing

4.1 The role of marketing

4.2 Marketing planning (including introduction to the four “Ps”)

4.3 Sales forecasting (HL only)

4.4 Market research

4.5 The four Ps (product, price, promotion, place)

4.6 The extended marketing mix of seven Ps (HL only)

4.7 International marketing (HL only)

4.8 E-commerce

Unit 5: Operations management

5.1 The role of operations management

5.2 Production methods

5.3 Lean production and quality management (HL only)

5.4 Location

5.5 Production planning (HL only)

5.6 Research and development (HL only)

5.7 Crisis management and contingency planning (HL only)

Unit 6: Assessment

External Assessment

Internal Assessment

Index