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(Ebook) How to Win at CRM: Strategy, Implementation, Management by Seth Kinnett ISBN 9781498714709, 9781498714723, 1498714706, 1498714722

  • SKU: EBN-6637876
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4.7

8 reviews
Instant download (eBook) How to Win at CRM: Strategy, Implementation, Management after payment.
Authors:Seth Kinnett
Pages:218 pages.
Year:2017
Editon:1
Publisher:Auerbach Publications;CRC Press
Language:english
File Size:2.53 MB
Format:pdf
ISBNS:9781498714709, 9781498714723, 1498714706, 1498714722
Categories: Ebooks

Product desciption

(Ebook) How to Win at CRM: Strategy, Implementation, Management by Seth Kinnett ISBN 9781498714709, 9781498714723, 1498714706, 1498714722

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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