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(Ebook) Hospitality Strategic Management: Concepts and Cases (Second Edition) by Cathy A. Enz ISBN 9780470083598, 9780470399286, 047008359X, 0470399287

  • SKU: EBN-1776946
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4.8

18 reviews
Instant download (eBook) Hospitality Strategic Management: Concepts and Cases (Second Edition) after payment.
Authors:Cathy A. Enz
Pages:698 pages.
Year:2009
Editon:2nd
Publisher:Wiley
Language:english
File Size:9.3 MB
Format:pdf
ISBNS:9780470083598, 9780470399286, 047008359X, 0470399287
Categories: Ebooks

Product desciption

(Ebook) Hospitality Strategic Management: Concepts and Cases (Second Edition) by Cathy A. Enz ISBN 9780470083598, 9780470399286, 047008359X, 0470399287

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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