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(Ebook) Hospitality Marketing Management by Robert D. Reid, David C. Bojanic ISBN 9780471476542, 0471476544

  • SKU: EBN-1401676
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4.5

16 reviews
Instant download (eBook) Hospitality Marketing Management after payment.
Authors:Robert D. Reid, David C. Bojanic
Pages:642 pages.
Year:2006
Editon:4th ed
Publisher:Wiley
Language:english
File Size:8.62 MB
Format:pdf
ISBNS:9780471476542, 0471476544
Categories: Ebooks

Product desciption

(Ebook) Hospitality Marketing Management by Robert D. Reid, David C. Bojanic ISBN 9780471476542, 0471476544

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
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