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(Ebook) Handbook on Cross-cultural Marketing by Glen H. Brodowsky, Camille P. Schuster ISBN 9781788978538, 9781788978545, 1788978536, 1788978544

  • SKU: EBN-43602186
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Authors:Glen H. Brodowsky, Camille P. Schuster
Pages:304 pages.
Year:2020
Editon:1
Publisher:Edward Elgar Publishing
Language:english
File Size:5.4 MB
Format:pdf
ISBNS:9781788978538, 9781788978545, 1788978536, 1788978544
Categories: Ebooks

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(Ebook) Handbook on Cross-cultural Marketing by Glen H. Brodowsky, Camille P. Schuster ISBN 9781788978538, 9781788978545, 1788978536, 1788978544

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultu.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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