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(Ebook) Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book Series) by Key Pousttchi ISBN 9781605660745, 1605660744

  • SKU: EBN-1765982
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5.0

41 reviews
Instant download (eBook) Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book Series) after payment.
Authors:Key Pousttchi
Pages:598 pages.
Year:2009
Editon:1
Language:english
File Size:8.94 MB
Format:pdf
ISBNS:9781605660745, 1605660744
Categories: Ebooks

Product desciption

(Ebook) Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book Series) by Key Pousttchi ISBN 9781605660745, 1605660744

Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the advertising field crave.The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing thoughts and practices. Through offering more than 25 insightful articles by international experts on leading edge technologies of marketing applications, this reference is a critical resource for advertisers, researchers, and academicians.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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