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(Ebook) Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (1 volume) by Matthew S. Eastin ISBN 9781605667928, 1605667927

  • SKU: EBN-2438618
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Instant download (eBook) Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (1 volume) after payment.
Authors:Matthew S. Eastin
Pages:771 pages.
Year:2010
Editon:first
Publisher:Information Science Reference
Language:english
File Size:6.64 MB
Format:pdf
ISBNS:9781605667928, 1605667927
Categories: Ebooks

Product desciption

(Ebook) Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (1 volume) by Matthew S. Eastin ISBN 9781605667928, 1605667927

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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