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(Ebook) Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms by Weinstein, Art ISBN 9780789021571, 9780203862483, 9780789021564, 9780789033185, 9781135185664, 0789021579, 0203862481, 0789021560, 0789033186

  • SKU: EBN-56087090
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Instant download (eBook) Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms after payment.
Authors:Weinstein, Art
Pages:260 pages.
Year:2004
Editon:3
Publisher:Routledge
Language:english
File Size:3.75 MB
Format:pdf
ISBNS:9780789021571, 9780203862483, 9780789021564, 9780789033185, 9781135185664, 0789021579, 0203862481, 0789021560, 0789033186
Categories: Ebooks

Product desciption

(Ebook) Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms by Weinstein, Art ISBN 9780789021571, 9780203862483, 9780789021564, 9780789033185, 9781135185664, 0789021579, 0203862481, 0789021560, 0789033186

This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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