(Ebook) Handbook of Implicit Social Cognition: Measurement, Theory, and Applications by Bertram Gawronski, B. Keith Payne PhD ISBN 9781606236734, 1606236733

(Ebook) Handbook of Implicit Social Cognition: Measurement, Theory, and Applications by Bertram Gawronski, B. Keith Payne PhD ISBN 9781606236734, 1606236733

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research. (20110202)