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(Ebook) Greek Whisky : The Localization of a Global Commodity by Tryfon Bampilis ISBN 9780857458780, 0857458787

  • SKU: EBN-51272110
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$ 32 $ 40 (-20%)

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4.6

22 reviews
Instant download (eBook) Greek Whisky : The Localization of a Global Commodity after payment.
Authors:Tryfon Bampilis
Pages:246 pages.
Year:2013
Editon:1
Publisher:Berghahn Books, Incorporated
Language:english
File Size:3.94 MB
Format:pdf
ISBNS:9780857458780, 0857458787
Categories: Ebooks

Product desciption

(Ebook) Greek Whisky : The Localization of a Global Commodity by Tryfon Bampilis ISBN 9780857458780, 0857458787

In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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