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(Ebook) Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands by Mac Cato ISBN 9781592535170, 1592535178

  • SKU: EBN-4680010
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4.5

17 reviews
Instant download (eBook) Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands after payment.
Authors:Mac Cato
Pages:208 pages.
Year:2010
Editon:Hardcover w/jacket
Publisher:Rockport Publishers
Language:english
File Size:102.28 MB
Format:pdf
ISBNS:9781592535170, 1592535178
Categories: Ebooks

Product desciption

(Ebook) Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands by Mac Cato ISBN 9781592535170, 1592535178

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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