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(Ebook) Globalization and the Chinese Retailing Revolution. Competing in the World's Largest Emerging Market by Yong Zhen (Auth.) ISBN 9781843342793, 1843342790

  • SKU: EBN-4675400
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$ 32 $ 40 (-20%)

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4.4

37 reviews
Instant download (eBook) Globalization and the Chinese Retailing Revolution. Competing in the World's Largest Emerging Market after payment.
Authors:Yong Zhen (Auth.)
Pages:300 pages.
Year:2007
Editon:1
Publisher:Chandos Publishing
Language:english
File Size:1.57 MB
Format:pdf
ISBNS:9781843342793, 1843342790
Categories: Ebooks

Product desciption

(Ebook) Globalization and the Chinese Retailing Revolution. Competing in the World's Largest Emerging Market by Yong Zhen (Auth.) ISBN 9781843342793, 1843342790

Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.
  • The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well
  • Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China
  • Wal-Mart's business model, internationalization and operations in emerging market, particularly in China
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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