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(Ebook) Global Strategic Management by Philippe Lasserre, Felipe Monteiro ISBN 9781350932951, 1350932957

  • SKU: EBN-47661988
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Authors:Philippe Lasserre, Felipe Monteiro
Pages:689 pages.
Year:2023
Editon:5th
Publisher:Bloomsbury
Language:english
File Size:23.04 MB
Format:pdf
ISBNS:9781350932951, 1350932957
Categories: Ebooks

Product desciption

(Ebook) Global Strategic Management by Philippe Lasserre, Felipe Monteiro ISBN 9781350932951, 1350932957

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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