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(Ebook) Global Marketing: A decision-oriented approach (5th Edition) by Svend Hollensen ISBN 9780273726227, 9780273726272, 0273726226, 0273726277

  • SKU: EBN-2472238
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Instant download (eBook) Global Marketing: A decision-oriented approach (5th Edition) after payment.
Authors:Svend Hollensen
Pages:800 pages.
Year:2010
Editon:5
Publisher:Prentice Hall
Language:english
File Size:22.09 MB
Format:pdf
ISBNS:9780273726227, 9780273726272, 0273726226, 0273726277
Categories: Ebooks

Product desciption

(Ebook) Global Marketing: A decision-oriented approach (5th Edition) by Svend Hollensen ISBN 9780273726227, 9780273726272, 0273726226, 0273726277

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
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