(Ebook) Global Business 5th Edition by Peng Mike ISBN 978-0357716403 035771640X

(Ebook) Global Business 5th Edition by Peng Mike ISBN 978-0357716403 035771640X

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Product details: 

ISBN 10:   035771640X

ISBN 13: 978-0357716403

Author:  Peng Mike

Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.

Table of contents: 

Part I: Laying Foundations

1. Introduction

2. Formal Institutions: Politics, Laws, and Economics

3. Informal Institutions: Cultures, Ethics, and Norms

4. Resources and Capabilities

5. Integrative Cases

Part II: Acquiring Tools
6. International Trade
7. Foreign Direct Investment
8. Foreign Exchange
9. Global and Regional Integration
10. Integrative Cases

Part III: Strategizing Around the Globe
11. The Entrepreneurial Firm
12. Foreign Market Entry
13. Competitive Dynamics
14. Strategic Alliances and Acquisitions
15. Strategy, Structure, and Innovation in Multinationals
16. Integrative Cases

Part IV: Building Functional Excellence
17. Marketing and Supply Chain Management
18. Human Resource Management
19. Corporate Finance and Governance
20. Corporate Social Responsibility
21. Integrative Cases

22. Glossary
23. Name Index
24. Organization Index
25. Subject Index

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Tags: Peng Mike, Global Business