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(Ebook) Gimme The Human Nature of Successful Marketing 1st Edition by John Hallward ISBN 047010029X 9780470100295

  • SKU: EBN-2108636
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5.0

34 reviews
Instant download (eBook) Gimme! The Human Nature of Successful Marketing after payment.
Authors:John Hallward
Pages:239 pages.
Year:2007
Editon:1
Publisher:Wiley
Language:english
File Size:3.15 MB
Format:pdf
ISBNS:047010029X
Categories: Ebooks

Product desciption

(Ebook) Gimme The Human Nature of Successful Marketing 1st Edition by John Hallward ISBN 047010029X 9780470100295

(Ebook) Gimme The Human Nature of Successful Marketing 1st Edition by John Hallward - Ebook PDF Instant Download/Delivery: 047010029X ,9780470100295
Full download (Ebook) Gimme The Human Nature of Successful Marketing 1st Edition after payment

Product details:

ISBN 10: 047010029X
ISBN 13: 9780470100295
Author: John Hallward

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

(Ebook) Gimme The Human Nature of Successful Marketing 1st Edition Table of contents:

Ch. 1. Problems in (marketing) paradise --
Ch. 2. Marketers' response --
Ch. 3. The consequences of our genetic evolution --
Ch. 4. Mechanics of the brain --
Ch. 5. Processing our senses --
Ch. 6. Putting memory to work --
Ch. 7. The important role of emotions --
Ch. 8. Beyond emotions -- to attitudes --
Ch. 9. Beyond attitudes -- to motivation --
Ch. 10. Gimme! Gimme! --
Ch. 11. Emoti-suasion --
Ch. 12. Learning from Ipsos consumer research --
Ch. 13. 35 lessons learned --
Ch. 14. Closing thoughts

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Tags: John Hallward, Gimme, Human Nature, Successful Marketing

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