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(Ebook) Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America by David Kiley ISBN 9780471263043, 9780471403937, 0471403938, 0471263044

  • SKU: EBN-2142790
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4.3

7 reviews
Instant download (eBook) Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America after payment.
Authors:David Kiley
Pages:321 pages.
Year:2001
Editon:1st
Publisher:John Wiley & Sons
Language:english
File Size:1.03 MB
Format:pdf
ISBNS:9780471263043, 9780471403937, 0471403938, 0471263044
Categories: Ebooks

Product desciption

(Ebook) Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America by David Kiley ISBN 9780471263043, 9780471403937, 0471403938, 0471263044

This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. An auto industry expert and experienced journalist explains how VW lost its focus for decades and then regained it through a better understanding of its core market, savvy marketing, advertising, and solid manufacturing and design. The book also captures the affection of people who love the advertisements, the cars, and the spirit of the company, with great inserts.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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