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(Ebook) Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research by Bryan K Orme ISBN 9780972729772, 0972729771

  • SKU: EBN-4419890
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Instant download (eBook) Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research after payment.
Authors:Bryan K Orme
Pages:228 pages.
Year:2009
Editon:2
Publisher:Research Publishers, LLC
Language:english
File Size:7.79 MB
Format:pdf
ISBNS:9780972729772, 0972729771
Categories: Ebooks

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(Ebook) Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research by Bryan K Orme ISBN 9780972729772, 0972729771

This is an OUTSTANDING, EASY TO READ introduction to conjoint analysis that works for both INDUSTRY and ACADEMICS. Orme provides an excellent balance of theoretical and practical information with the basis established on a conjoint application that can be understood by anyone. The second edition adds an essential glossary of terms that is critical when using and applying conjoint analysis. It's a MUST BUY for anyone who is interested in understanding what conjoint is and how to do it, as well as for those who have been "sold" a conjoint study and need to understand what it means.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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