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(Ebook) Fundamentals of Strategy by Gerry Johnson, Kevan Scholes, Richard Whittington ISBN 9780273713104, 0273713108

SKU: EBN-2358990

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4.4

17 reviews

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Authors:Gerry Johnson, Kevan Scholes, Richard Whittington

Pages:332 pages.

Year:2009

Editon:2nd printing

Publisher:Pearson Education Limited

Language:english

File Size:5.99 MB

Format:pdf

ISBNS:9780273713104, 0273713108

Categories: Ebooks

Product desciption

(Ebook) Fundamentals of Strategy by Gerry Johnson, Kevan Scholes, Richard Whittington ISBN 9780273713104, 0273713108

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change

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