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(Ebook) From Assets to Profits: Competing for IP Value and Return by Bruce Berman ISBN 9780470225387, 9780470405857, 0470225386, 0470405856

  • SKU: EBN-1401038
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4.5

13 reviews
Instant download (eBook) From Assets to Profits: Competing for IP Value and Return after payment.
Authors:Bruce Berman
Pages:322 pages.
Year:2008
Editon:2nd Edition
Publisher:Wiley
Language:english
File Size:1.5 MB
Format:pdf
ISBNS:9780470225387, 9780470405857, 0470225386, 0470405856
Categories: Ebooks

Product desciption

(Ebook) From Assets to Profits: Competing for IP Value and Return by Bruce Berman ISBN 9780470225387, 9780470405857, 0470225386, 0470405856

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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