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Food Marketing and Labelling; A Practical Guide by Debasish Biswas & Debarun Chakraborty & Atanu Manna ISBN 9781003473305, 9781032753003, 9781032736761, 100347330X, 1032753005, 1032736763 instant download

  • SKU: EBN-237172004
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Authors:Debasish Biswas & Debarun Chakraborty & Atanu Manna
Pages:380 pages
Year:2025
Edition:1st Edition
Publisher:CRC Press
Language:english
File Size:9.46 MB
Format:pdf
ISBNS:9781003473305, 9781032753003, 9781032736761, 100347330X, 1032753005, 1032736763
Categories: Ebooks

Product desciption

Food Marketing and Labelling; A Practical Guide by Debasish Biswas & Debarun Chakraborty & Atanu Manna ISBN 9781003473305, 9781032753003, 9781032736761, 100347330X, 1032753005, 1032736763 instant download

This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology to enhance consumers’, practitioners’, and scholars’ understanding of the modern food market.

In 14 chapters, it explores the marketing, labelling, and technological aspects of the food industry. It briefly discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices. It allows readers to understand the holistic view of food marketing, labelling, and technology and their interrelationship. Throughout, it includes several case studies and practical examples.

Key Features

-Analyses consumer psychology behind food choice and marketing strategy
-Covers food labelling regulations and compliance and nutritional requirements extensively
-Includes sustainable and ethical dimensions of food marketing, labelling, and technology for guiding readers on responsible practices

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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