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(Ebook) Focus Groups: A Step-By-Step Guide (3rd Edition) by Gloria E. Bader, Catherine A. Rossi ISBN 9780966470871, 0966470877

  • SKU: EBN-1875558
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Instant download (eBook) Focus Groups: A Step-By-Step Guide (3rd Edition) after payment.
Authors:Gloria E. Bader, Catherine A. Rossi
Pages:61 pages.
Year:2002
Publisher:The Bader Group
Language:english
File Size:3.67 MB
Format:pdf
ISBNS:9780966470871, 0966470877
Categories: Ebooks

Product desciption

(Ebook) Focus Groups: A Step-By-Step Guide (3rd Edition) by Gloria E. Bader, Catherine A. Rossi ISBN 9780966470871, 0966470877

For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.
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