(Ebook) Fashion Through History : Costumes, Symbols, Communication (Volume II) by Giovanna Motta; Antonello Biagini ISBN 9781527511965, 1527511960

(Ebook) Fashion Through History : Costumes, Symbols, Communication (Volume II) by Giovanna Motta; Antonello Biagini ISBN 9781527511965, 1527511960

This book arises from an international conference held at Sapienza University in Rome, Italy, in May 2015, and it includes papers by important Italian scholars of fashion. It is dedicated to one of the main indicators of social change, fashion, analysed within different scientific fields, historical periods, and geographical areas. This volume deals with issues of economy and fashion, copyright, industrial designs, trademarks, trade secrets, and patents, as well as new communication devices and strategies in the era of increasing globalization and market integration. Contributions analyze fashion blogs, fashion communication strategies, relations between fashion and technology, social media, grass-roots communication, social and cultural aspects of digital technologies, mobile fashion applications, and the dynamic fashion system in the virtual world. Visual identification symbols of fashion details, such as the Catalan hat or the Basque beret, the concept of "Made in Italy" and its success in the world, and new materials and technological innovations are also explored.