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Status:
Available4.5
6 reviews
ISBN-10 : 0273688898
ISBN-13 : 9780273688891
Author: Ralph Tench, Liz Yeomans
'The definitive academic text in PR - Comprehensive theory, contemporary ideas, international examples & practical cases'
1) The Context of PR
2) The Concepts of PR
3) PR Specialisms
4) PR in the public and private sector
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