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(Ebook) Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) by Leonard H. Hoyle ISBN 9780471226581, 9780471401797, 0471226580, 047140179X

SKU: EBN-1701610

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Instant download (eBook) Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) after payment.

Authors:Leonard H. Hoyle

Pages:256 pages.

Year:2002

Editon:1

Language:english

File Size:1.99 MB

Format:pdf

ISBNS:9780471226581, 9780471401797, 0471226580, 047140179X

Categories: Ebooks

Product desciption

(Ebook) Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) by Leonard H. Hoyle ISBN 9780471226581, 9780471401797, 0471226580, 047140179X

Authored by a well-known figure in the field.Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.Individual chapters address the differences involved in marketing different types of events.Examines future trends and key issues such as how to reach new event attendees.Includes appendices with sample forms, contracts, and more.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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