(Ebook) Ethnography: Principles in Practice (4th Edition) by Martyn Hammersley, Paul Atkinson ISBN 9781138504455, 9781138504462, 9781315146027, 1138504459, 1138504467, 1315146029

(Ebook) Ethnography: Principles in Practice (4th Edition) by Martyn Hammersley, Paul Atkinson ISBN 9781138504455, 9781138504462, 9781315146027, 1138504459, 1138504467, 1315146029

Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on Ethnography in the digital world'.The authors argue that ethnography is best understood as a reflexive process. This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both data and analysis. Starting in Chapter 1 with an outline of the principle of reflexivity, against the background of competing research philosophies, the authors go on to discuss the main features of ethnographic work, including: •    the selection and sampling of cases• the problem of access• field relations and observation• interviewing• the use of documents• recording and organizing data• the process of data analysis and writing research reports.There is also consideration of the ethical issues involved in ethnographic research. Throughout, the discussion draws on a wide range of illustrative material from classic and more recent studies, within a global context. The new edition of this popular textbook will be an indispensable resource for undergraduate and postgraduate students, and for all researchers using ethnographic methods in the social sciences and the humanities.Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research.The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.