(Ebook) Essentials of Intellectual Property: Law, Economics, and Strategy by Alexander I. Poltorak, Paul J. Lerner ISBN 9780470888506, 0470888504

(Ebook) Essentials of Intellectual Property: Law, Economics, and Strategy by Alexander I. Poltorak, Paul J. Lerner ISBN 9780470888506, 0470888504

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventorsFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask worksCovers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligenceOffers an introduction to IP licensing and enforcementNow features discussion of critical precedent-setting recent IP cases and proposed patent reformProviding business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities