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(Ebook) Essentials of Contemporary Advertising by William Arens, David Schaefer, Michael Weigold ISBN 9780073380971, 0073380970

  • SKU: EBN-10948814
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Authors:William Arens, David Schaefer, Michael Weigold
Pages:608 pages.
Year:2008
Editon:2
Publisher:McGraw-Hill Education
Language:english
File Size:26.15 MB
Format:pdf
ISBNS:9780073380971, 0073380970
Categories: Ebooks

Product desciption

(Ebook) Essentials of Contemporary Advertising by William Arens, David Schaefer, Michael Weigold ISBN 9780073380971, 0073380970

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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