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(Ebook) Essential guide to marketing planning by Marian Burk Wood ISBN 9780273725763, 0273725769

  • SKU: EBN-4686816
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$ 32 $ 40 (-20%)

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4.6

31 reviews
Instant download (eBook) Essential guide to marketing planning after payment.
Authors:Marian Burk Wood
Pages:0 pages.
Year:2010
Editon:2nd Edition
Publisher:Financial Times Prentice Hall
Language:english
File Size:2.1 MB
Format:pdf
ISBNS:9780273725763, 0273725769
Categories: Ebooks

Product desciption

(Ebook) Essential guide to marketing planning by Marian Burk Wood ISBN 9780273725763, 0273725769

This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
Content: Introduction to marketing planning today --
Analysing the current situation --
Analysing customers and markets --
Planning segmentation, targeting, and positioning --
Planning direction, objectives, and strategy --
Planning for products and brands --
Planning for pricing --
Planning for channels and logistics --
Planning for communications and influence --
Supporting the marketing mix --
Planning metrics and performance measurement --
Planning implementation and control.
Abstract: This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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