(Ebook) Entrepreneurship for Physicists: A Practical Guide to Move Inventions from University to Market by Davide Iannuzzi ISBN 9781681746715, 9781681746685, 9781681746692, 1681746719, 1681746689, 1681746697

(Ebook) Entrepreneurship for Physicists: A Practical Guide to Move Inventions from University to Market by Davide Iannuzzi ISBN 9781681746715, 9781681746685, 9781681746692, 1681746719, 1681746689, 1681746697

Physicists are very smart people. Still, when it comes to moving their ideas from university to market, they often lack the basic set of know-hows that could help them succeed in the technology transfer process. To fill this gap, Entrepreneurship for Physicists: A Practical Guide to Move Ideas from University to Market offers a concise analysis of the key ingredients that enable entrepreneurs to bring added value to their customers. After a short discussion on why university physicists should pay more attention to this aspect of their professional life, the book dives into a set of theories, models, and tools that could help an academic scientist transform an idea into customer added value. The reader will be introduced to effectuation theory, internal resource analysis, external landscape analysis, value capture, lean startup method, business canvases, financial projections, and to a series of topics that, albeit often neglected, do play a fundamental role in technology transfer, such as trust, communication, and persuasion. In the last chapter, the book explains how-most of the concepts discussed actually find application in the career of scientists in a much broader sense.---The idea of writing this book came after a homonymous course that I have been teaching to the students of the Master of Physics in Amsterdam and, in a shorter format, to physics PhD students and postdocs of different organizations. Saying that the course is different from what physicists usually get in class is probably an understatement. There is no equation to understand, no theorem to prove, no ħ; opinions matter, and, for every question, there is often more than one correct answer. For most of the people who attend the course, this aspect is hard to digest. Students are disoriented by the lack of solid foundations. Everything seems to be based on questionable arguments, and it takes a few lectures before they all get acquaintance with what some of them call ‘fluffy stuff’.