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(Ebook) Entrepreneurial Small Business by Jerome Katz, Richard Green ISBN 9780073381572, 0073381578

  • SKU: EBN-10949194
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4.7

20 reviews
Instant download (eBook) Entrepreneurial Small Business after payment.
Authors:Jerome Katz, Richard Green
Pages:654 pages.
Year:2010
Editon:3
Publisher:McGraw-Hill Education
Language:english
File Size:14.55 MB
Format:pdf
ISBNS:9780073381572, 0073381578
Categories: Ebooks

Product desciption

(Ebook) Entrepreneurial Small Business by Jerome Katz, Richard Green ISBN 9780073381572, 0073381578

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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