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(Ebook) Enterprise Marketing Management: The New Science of Marketing by Dave Sutton, Tom Klein ISBN 9780471267720, 0471267724

  • SKU: EBN-1477324
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5.0

21 reviews
Instant download (eBook) Enterprise Marketing Management: The New Science of Marketing after payment.
Authors:Dave Sutton, Tom Klein
Pages:241 pages.
Year:2003
Editon:1st
Publisher:Wiley
Language:english
File Size:1.45 MB
Format:pdf
ISBNS:9780471267720, 0471267724
Categories: Ebooks

Product desciption

(Ebook) Enterprise Marketing Management: The New Science of Marketing by Dave Sutton, Tom Klein ISBN 9780471267720, 0471267724

Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the same. Their new discipline of enterprise marketing finally will achieve the broad reach across organizations that has been so elusive until now. Enterprise Marketing Management does even more for Chief Marketing Officers. It gives them a road map into the board room, with step-by-step directions for reclaiming their rightful place at the table.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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