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(Ebook) Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation by Todd C. Helmus ISBN 9780833041562, 0833041568

  • SKU: EBN-2161364
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$ 32 $ 40 (-20%)

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4.7

19 reviews
Instant download (eBook) Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation after payment.
Authors:Todd C. Helmus
Pages:239 pages.
Year:2007
Editon:1
Publisher:Rand Publishing
Language:english
File Size:1.4 MB
Format:pdf
ISBNS:9780833041562, 0833041568
Categories: Ebooks

Product desciption

(Ebook) Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation by Todd C. Helmus ISBN 9780833041562, 0833041568

Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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