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(Ebook) Enhancing Customer Experience in the Service Industry : A Global Perspective by Levent Altinay; Surya Poudel ISBN 9781443886192, 144388619X

  • SKU: EBN-51571686
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4.5

37 reviews
Instant download (eBook) Enhancing Customer Experience in the Service Industry : A Global Perspective after payment.
Authors:Levent Altinay; Surya Poudel
Pages:283 pages.
Year:2015
Editon:1
Publisher:Cambridge Scholars Publishing
Language:english
File Size:1.0 MB
Format:pdf
ISBNS:9781443886192, 144388619X
Categories: Ebooks

Product desciption

(Ebook) Enhancing Customer Experience in the Service Industry : A Global Perspective by Levent Altinay; Surya Poudel ISBN 9781443886192, 144388619X

This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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