(Ebook) Employer Branding For Dummies Glassdoor Special 1st Edition by Garibaldi, Alicia A ISBN 9781118952665 1118952669

(Ebook) Employer Branding For Dummies Glassdoor Special 1st Edition by Garibaldi, Alicia A ISBN 9781118952665 1118952669

(Ebook) Employer Branding For Dummies Glassdoor Special 1st Edition by Garibaldi, Alicia A - Ebook PDF Instant Download/Delivery:9781118952665 ,1118952669
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Product details: 

ISBN 10:1118952669

ISBN 13: 9781118952665

Author: Garibaldi, Alicia A

Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.

•  Perfect your recruitment marketing
• Develop a compelling employer value proposition (EVP)
• Demonstrate your employer brand ROI

Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Table of contents: 

Chapter 1: Employer Branding 101
Offering High Employer Value
Understanding What’s in an Employer Brand
Recognizing Branding Challenges
Reaping the Benefits of a Strong Brand
Building an Employer Brand
Chapter 2: Measuring Your Employer Brand
Questions You Want Answered
Benchmarks to Get You Started
Collecting Employer Branding Data
Tracking Competitors’ Brand Performance
Monitoring Your Own Brand’s Performance
Being Adaptable
Chapter 3: Letting the Light In: Transparency
Why Transparency Matters
Ways to Be More Transparent
Chapter 4: Engaging Your Employees
Knowing What Employees Say about You
Knowing What Makes Your Brand Different
Responding to Reviews
Encouraging Employees to Tell Your Story
Motivating Your Employees to Get Involved
Chapter 5: Lights, Camera, Brand: Using Visuals
Creating Compelling Visuals
Sharing Your Visual Content
Getting Your Employees Involved
Chapter 6: Going Mobile
Looking for Work in a Mobile World
Developing Your Mobile Strategy
Making Your Site Mobile-Ready
Chapter 7: Putting Employer Branding to Work
Developing a Branding Strategy
Keeping an Eye on Your Reputation
Aligning Your Consumer and Employer Brands
Creating a Visual Identity for Your Brand
Keeping Your Brand Real
Cultivating Niche Communities
Embracing Social and Mobile Media
Maximizing Your Applicant Tracking System
Turning Employees into Brand Ambassadors
Measuring Your Brand’s Effectiveness
Chapter 8: Ten Easy Ways to Get Started
Define an Authentic Employer Brand
Validate Your EVP with Employees and Candidates
Make Your Employer Brand Visual and Compelling
Be Consistent
Benchmark Your Brand Awareness and Reputation
Fix What’s Broken
Make Employees Your Brand Ambassadors
Maintain and Engage Social Channels
Ask Candidates for Feedback
Rinse and Repeat, Never Stop

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Tags: Garibaldi, Alicia A, Employer Branding, Glassdoor Special