(Ebook) eMarketing eXcellence: The Heart of eBusiness, Second edition (Emarketing Essentials) by PR Smith, Dave Chaffey ISBN 9780080472621, 9780750663595, 0080472621, 0750663596

(Ebook) eMarketing eXcellence: The Heart of eBusiness, Second edition (Emarketing Essentials) by PR Smith, Dave Chaffey ISBN 9780080472621, 9780750663595, 0080472621, 0750663596

As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. * Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis. * Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also other leading opinion formers.* Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date* Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter.* Successful- The first ed has sold 3,700 copies * Provides guidance on how to write, edit and publish more effective content for the online readership* Addresses B2B issues as well as B2C * Set out in a clearly structured style to ensure the points being made are easily accessible