(Ebook) Effect of Environmental Corporate Social Responsibility on Cambodian Tourism by Sok Vanthol

(Ebook) Effect of Environmental Corporate Social Responsibility on Cambodian Tourism by Sok Vanthol

Cambodia’s tourism sector is one of the topthree sectors: agriculture, tourism, and garments, and it has contributedvaluably to national economic growth, poverty reduction, national culturalexpansion, and job creation. With this prominence, the sector is backed andprotected by the Royal Government of Cambodia (RGC) and the Cambodian Ministryof Tourism (MOT) by adopting strict policies and introducing campaigns to triumphover Sustainable Development (SD). Hotels are strategic players in promoting CambodianSustainable Tourism (ST) through their Corporate Social Responsibility (CSR),such as solving social and environmental issues and optimizing social welfarein their operating location. Their commitment to “do good” for society is a substantialand indispensable element. However, hotels’ role in CSR affecting Cambodiantourism has not been extensively scrutinized. This study collected hotelemployees’ viewpoints in Siem Reap using a mixed-methods electronicquestionnaire. The data obtained were analyzed running SPSS software andMicrosoft Excel software to generate insights. Eight Components emerged fromExploratory Factor Analysis (EFA), so-called Hotel CSR norm, embracing 1)Pollution Prevention (P2), 2) Employee Management (EM), 3) BuildingSustainability (BS), 4) Contribution to Charity (CTC), 5) Employee Engagement(EE), 6) Consumer Protection (CP), 7) Customer Satisfaction (CSAT), and,lastly, 8) Human Resource Development (HRD). The results shown that hotelemployees perceive the expansion of the ST with the hotels takingresponsibility for the society and environment in which their business operates.Such activities benefit the hotels themselves, society, and the economy. Policymakers,hotels, and educational institutions, especially RGC, play the principal rolein disseminating, promoting, and protecting CSR programs. This study establisheda Hotel CSR norm, escorting RGC policies for stakeholders to cultivate hotelCSR for…