(Ebook) Dynamic Global Retailing Management by M.N. Rudrabasavaraj ISBN 9789350439999, 9350439999

(Ebook) Dynamic Global Retailing Management by M.N. Rudrabasavaraj ISBN 9789350439999, 9350439999

Dynamic Global Retailing Management because, first of all, we are dealing with ever changing customers and their lifestyles, needs and desires; secondly, the market forces, both national and global, that are swiftly volatile and highly fluid; thirdly, global competition, that is forcing retailers to be as their toes and to be more proactive than reactive and to be more dynamic than static. That is why we call the book "Dynamic Global Retailing Management" and to be successful in Retailing Management. The retailers has address the dynamic and global forces in the marketplace.This pioneering book on retailing management prepares men and women for the exciting, challenging and rewarding career of managing in retailing industry - a sunrise industry in India in the New Millennium. The book is primarily based on the author`s consulting experiences, experiments and global research in retailing management. In this book 16 valuable chapters, the book is created to a discussion of all vital areas and functions of retail management with a global perspective, challenging issues of retailing industry, strengths and weaknesses of retailing, line and staff functions of retailing management and live cases of how top retailers manage various aspects and functions of retailing.