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(Ebook) Doing Business Successfully in China by Mona Chung ISBN 9781843345497, 1843345498

  • SKU: EBN-4675616
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$ 32 $ 40 (-20%)

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4.5

11 reviews
Instant download (eBook) Doing Business Successfully in China after payment.
Authors:Mona Chung
Pages:246 pages.
Year:2011
Editon:1st
Publisher:Chandos Publishing
Language:english
File Size:1.42 MB
Format:pdf
ISBNS:9781843345497, 1843345498
Categories: Ebooks

Product desciption

(Ebook) Doing Business Successfully in China by Mona Chung ISBN 9781843345497, 1843345498

Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.
  • The first book presented by a true bi-cultural consultant and researcher who has depth knowledge in the understanding of both the Australian and Chinese markets, culture and more importantly the behavioural pattern of people from both sides of the businesses
  • Provides a totally new perspective for business managers and entrepreneurs to find out how to avoid the same fate as has befallen so many failed enterprises
  • The new perspective is to highlight the acceptance of cultural differences as the focus for devising and implementing successful strategy
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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