(Ebook) Doing Business in Kenya. Opportunities and Challenges by Wakiuru Wamwara, Charles Onchoke, John E. Spillan ISBN 9780367557669, 9781003095156, 9781000836028, 9780367557911, 0367557665, 1003095151, 1000836029, 0367557916

(Ebook) Doing Business in Kenya. Opportunities and Challenges by Wakiuru Wamwara, Charles Onchoke, John E. Spillan ISBN 9780367557669, 9781003095156, 9781000836028, 9780367557911, 0367557665, 1003095151, 1000836029, 0367557916

"A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya. The book's detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and . actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa's heterogeneity, it cannot be perfectly represented by one country, but Kenya closely mirrors Africa's major economic trends and cultural values: understanding Kenya's business landscape provides invaluable skills to do business throughout Africa. Businesspeople, policy makers, investors, students, and scholars will value this book's in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically"--