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(Ebook) Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution by Natalia Konina ISBN 9783030582661, 3030582663

  • SKU: EBN-30064734
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Authors:Natalia Konina
Pages:306 pages.
Year:2021
Editon:1st ed. 2021
Publisher:Palgrave Macmillan
Language:english
File Size:3.58 MB
Format:epub
ISBNS:9783030582661, 3030582663
Categories: Ebooks

Product desciption

(Ebook) Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution by Natalia Konina ISBN 9783030582661, 3030582663

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.
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