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(Ebook) Digital Marketing : Global Strategies from the World's Leading Experts by Yoram (Jerry) Wind; Vijay Mahajan; Yoram Wind ISBN 9780471008750, 0471008753

  • SKU: EBN-51261774
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Instant download (eBook) Digital Marketing : Global Strategies from the World's Leading Experts after payment.
Authors:Yoram (Jerry) Wind; Vijay Mahajan; Yoram Wind
Pages:427 pages.
Year:2001
Editon:1
Publisher:John Wiley & Sons, Incorporated
Language:english
File Size:2.5 MB
Format:pdf
ISBNS:9780471008750, 0471008753
Categories: Ebooks

Product desciption

(Ebook) Digital Marketing : Global Strategies from the World's Leading Experts by Yoram (Jerry) Wind; Vijay Mahajan; Yoram Wind ISBN 9780471008750, 0471008753

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
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