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(Ebook) Different Thinking: Creative Strategies for Developing the Innovative Business by Anja Foerster, Peter Kreuz ISBN 9780749448400, 0749448407

  • SKU: EBN-1388624
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4.5

41 reviews
Instant download (eBook) Different Thinking: Creative Strategies for Developing the Innovative Business after payment.
Authors:Anja Foerster, Peter Kreuz
Pages:209 pages.
Year:2007
Editon:illustrated edition
Publisher:Kogan Page
Language:english
File Size:5.0 MB
Format:pdf
ISBNS:9780749448400, 0749448407
Categories: Ebooks

Product desciption

(Ebook) Different Thinking: Creative Strategies for Developing the Innovative Business by Anja Foerster, Peter Kreuz ISBN 9780749448400, 0749448407

Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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