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(Ebook) Dictionary of Marketing Terms by Jane Imber, Betsy-Ann Toffler ISBN 9780764139352, 0764139355

  • SKU: EBN-1393538
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Instant download (eBook) Dictionary of Marketing Terms after payment.
Authors:Jane Imber, Betsy-Ann Toffler
Pages:616 pages.
Year:2008
Editon:4th
Publisher:Barrons Educational Series, Inc.
Language:english
File Size:2.49 MB
Format:pdf
ISBNS:9780764139352, 0764139355
Categories: Ebooks

Product desciption

(Ebook) Dictionary of Marketing Terms by Jane Imber, Betsy-Ann Toffler ISBN 9780764139352, 0764139355

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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