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Status:
Available4.5
24 reviews
ISBN 10: 0415823471
ISBN 13: 9780415823470
Author: Cheryl Geisler
Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction. Combining a handbook on basic principles with case studies, it provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement. Based on research funded by the Society for Technical Communication, the case studies illustrate how designers build community in order to support education, connect kids to community resources, introduce users to other cultures, foster collaboration, encourage activism, and much more. Whatever your motive, if you aim to create engaging user experiences, you will want to explore Designing for User Engagement on the Web.
Principle 1 Design for Diverse Users
The Concept of the User
Users of the Connected Kids Gallery
Recognizing That Nothing Is Intuitive for Everyone
Designing for the Inevitability of Diverse Users
Providing Options for Differential Experiences
Designing for Diverse User Experiences
For Further Exploration
Principle 2 Design for Usability
The Concept of Usability
Wikis for Collaboration
Designing a Usable Wiki
Designing for Usability
For Further Exploration
Principle 3 Test the Backbone
The Concept of Technological Backbones
Selecting Backbone Components
Setting up the Backbone
Making Sure the Backbone Works
Testing the Backbone
For Further Exploration
Principle 4 Extend a Welcome
The Concept of Cross-Cultural Communication
Cultural Websites
Using Multisensory Experience
Using Personal Experience
Extending a Welcome
For Further Exploration
Principle 5 Set the Context
The Concept of Collaboration
Identifying Context for Use
Embedding in Context
Acknowledging Contextual Dynamics
Setting the Context
For Further Exploration
Principle 6 Make a Connection
The Concept of Storytelling
Using Narratives
Providing Background
Digital Editing
Other Design Considerations
Making a Connection
For Further Exploration
Principle 7 Share Control
The Concept of User Control
Building User Options
Creating Opportunities for Ownership
Sharing Control
For Further Exploration
Principle 8 Support Interactions Among Users
The Concept of User Interaction
Creating Opportunities for Interaction
Supporting Interaction Through Text Chat
Supporting Interaction Through Electronic Whiteboards
Supporting Interaction Through Audio
Creating Opportunities for Sharing
Providing Protocols for Interaction
Supporting Interaction Among Users
For Further Exploration
Principle 9 Create a Sense of Place
The Concept of Place
Creating a Sense of Physical Place
Creating a Sense of Cultural Place
Sense of Place in the Interactive Image
Creating a Sense of Place
For Further Exploration
Principle 10 Plan to Continue the Engagement
The Concept of Engagement
Extending Interaction
Engagement in the Interactive Image
Planning to Continue the Engagement
For Further Exploration
The Case Studies
Case Study 1 Information Galleries for Young People
The Connected Kids Galleries
Recent Developments in Design Theory and Practice
Connected Kids Gallery Experiments
Implications
Summary of Relevant Principles
Case Study 2 Wikis for Collaboration
The Collaborative Promise of Wikis
Our Project
Original Design
First Redesign
Second Redesign
Third Redesign
Lessons Learned
Summary of Relevant Principles
Case Study 3 Cultural Websites
Introducing the Websites
Our Methods
Testing the Original Designs
Results of the Analyses
Lessons from the Case Study
Summary of Relevant Principles
Case Study 4 Usability in Distance Education
The Distance-Education Dream Deferred
Findings from the Survey
Findings from Qualitative Observations
Findings from Comparative User Testing
Implications for Professional Training
Summary of Relevant Principles
Case Study 5 An Interactive Image
Background
Evaluating the Original Design
The First Redesign
Evaluating the First Redesign
Conclusion
Summary of Relevant Principles
Afterword: Beyond Engagement
Yahoo! and Del.icio.us
When User Experience Is All There Is: Services, Sunrise, Sunset
Key Questions: Extending the Usage Life Cycle
Designing Sustainable Relationships
Key Questions: Values That Support Strong Relationships With Users
Building Relationship Skills: Developing Strategies for Listening
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Tags: Cheryl Geisler, Designing, Engagement
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