(Ebook) Designing for Print 2nd edition by Charles Conover 0470905972 9780470905975

(Ebook) Designing for Print 2nd edition by Charles Conover 0470905972 9780470905975

Designing for Print 2nd edition by Charles Conover - Ebook PDF Instant Download/DeliveryISBN:  0470905972, 9780470905975  

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Product details:

ISBN-10 :  0470905972 

ISBN-13 :  9780470905975 

Author:  Charles Conover 

This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite 5. Packed with real-world design exercises, this revised edition is fully updated to align with CS5. Now in full color throughout, along with dozens of sidebars and step-by-step descriptions, this complete resource walks readers through the design process in the same order actual projects are implemented, with content that progresses from planning through execution. Graphic designers are sure to increase their skill and boost their creativity with the use of this book.

Designing for Print 2nd table of contents:

Chapter One: Planning Your Design
Layout Variations: Standard and Custom Formats
CD Booklets
Brochures
Custom Formats
Building Mechanicals
Developing a Working Grid
Margins and Gutters
Grid Variations
Placing Elements within the Grid
Single Pages
Facing Pages and Spreads
Getting Ideas and Gathering Imagery
Sketching Out a Game Plan: Thumbnailing
Exhaust the Possibilities: Creating Design Variations
Cutting to the Chase: Designing with Die Cuts
Chapter Two: Designing with Type
Type Fundamentals
Understanding Tracking and Kerning
Kerning Display Type
Tracking Body Copy
Distorting Type and Scaling in Proportion
Getting Type to Fit without Distorting It
Widows, Orphans, Ladders, and Rivers
Treating Type with Consistency
Many Faces, Many Moods
Classic Typefaces
Selecting Effective Typefaces
Choosing Typefaces: Form and Function
Working with Text Boxes and Columns
Separate Text Columns
Multiple-Column Text Boxes
Small Caps and All Caps
Setting Small Caps in InDesign
Type and Drop Shadows
Hard-Edged Drop Shadows
Soft Drop Shadows
Creating Baseline Grids
Setting Baseline Grids
Baseline Grids and Text Boxes
Understanding Baseline Grids
Letting the Baseline Grid Serve as a Guide
Using Baseline Grids to Cross-Align
Type Readability
Serif and Sans Serif Typefaces
Upper- and Lowercase Settings
Character Recognition
Knockout Type
Case Settings and Readability
Type Form Follows Function
Reverse Type and Image
Readability and Column Width
Readability: Complex Text Wraps
Mastering Text Wraps
Taking Control: Manually Editing Text Wraps
Creating Depth with Silhouetted Images
Setting and Styling Captions
Show Hidden Characters
Styling Paragraphs
Applying and Styling Drop Caps
Basic Drop Cap Settings in InDesign
Controlling Indents and Insets
Understanding and Setting Tabs
Designing and Styling Text Tables
Styling Tables with Tint Bands
Using Tint Bands as Rules
Refining the Chart Design
Simple Tables in InDesign
Creating Stylesheets
Chapter Three: Designing with Photographs
Image Types: One Color, Two Color
Color Models
The Four-Color Process
CMYK Process Color
TruMatch Color System
The Pantone System
Swatch Books
Maintaining Image Integrity
Image Distortion: Scaling
Image Distortion: Flipping Photos
What’s Wrong with this Picture?
Formatting Images for Print
Understanding Linked Images
Manipulating Images and Picture Boxes
Rotation Settings
Customizing Corner Styles
Image Types: Monotones, Duotones
Creating a Basic Duotone
Monotones and Tritones
Duotones and Sepia Tone Effects
Type, Image, and Readability
Type and Image: Composing Page Layouts
Vertical and Horizontal Compositions
Type and Image: Page Composition
Perfect Imbalance: Asymmetrical Design
Using Holding Rules
Focusing In: Cropping Techniques
Picture Box Shapes
Standard Frame Types
Customizing Picture Frames
Editing Picture Box Shapes
Resizing Frames
Reshaping Frames
Complex Shapes and Bézier Curves
Custom Shapes: Using Pathfinder
Pathfinder Options
The Big Picture
Complex Shapes: Advanced Techniques
Tabbed Windows
Slicing Images
Image Grids: Step and Repeat
Compound Shapes
Complex Shapes: Align and Distribute
Label Design
Placing Images into Text
Using Create Outlines
Selecting Appropriate Typefaces
Cutting Type Outlines into an Image
An Image for Every Letter
Organizing Annotated Photo Layouts
Styling Pointers and Annotations
Creating Customized Annotations
Creating Legends for Photographs
Using Legends with Maps
Placing Legends in Photos
Chapter Four: Advanced Typography
Using the Character and Paragraph Palettes
Vertical Type: Cheap Motels and Drive-ins
Curves Ahead: Create Outlines
Outlines: The Pros and Cons
Controlling Type Outlines
The Pen and Selection Tools
Keepin’ It Real: Staying True to the Original Typeface
Creating Custom Ligatures
Applying Effects: The Good, Bad, and the Ugly
Shattering Type
Offset Path: Inlines, Outlines, and Shadows
Creating Stylized Drop Shadows
Knockout Shadows
Linear Drop Shadows
Soft Drop Shadows Using Blends and Filters
Reflective Shadows
Creating the Illusion of Transparency
Separating Stroke and Fills
3D Type: Beveling Type Outlines
Complex Beveling
Extrude & Bevel Effects
Extruding and Creating Perspective
Manually Extruding Type
3D Effects: Extrude
Metallic Type and Gradients
Type on a Path: Curves, Spirals, and Circles
Receding Type into the Distance
The Free Distort Effect
3D Effects
Inlaid Text: Cropping Objects into Type
Inlaying Straight Lines into Text
Inlaying Wavy Lines into Text
Creating Concentric Shapes
Inlaying Concentric Patterns
Filling Shapes with Body Copy
Using Photoshop Paths
Filling Custom Shapes
Bubbles and Balls: Warp Effects
Creating Logotypes: 3D Effects
Distressed Type and Alternative Techniques
Using Hand-Drawn Type
Using 3D Objects as Letterforms
Using Photocopiers to Distress Type
Old School: Rubber Stamps, Stencils, and Typewriters
Using Envelopes to Warp Type
Masking Images into Type
Chapter Five: Preparing Your Images
Destination Please? Formatting Images
Sizing, Scaling, and Setting Resolution
Scanning and Scaling Images
Scaling Images for InDesign Documents
Increasing Resolution
Image Prep: Cropping Images
Spot Remover: The Clone Stamp Tool
Getting Results: Basic Scanning Techniques
Focusing In: Sharpening Images
True Colors: Color-Correcting Images
Adjusting Levels and Curves
Color-Correction 101: A Primer
Dodge and Burn: Tonal Correction
Scanning Large-Scale Artwork
Ghosting Images
Image Opacity and Type Readability
Tombstones: Opacity and Selections
Silhouetted Images: Clipping Paths
Silhouetting Images: The Quick Selection Tool
Soft Edges: Feathering Images
Creating Natural Shadows
The Cutting Edge: Torn Paper Effects
3D Objects and Textures
Scanning and Designing with 3D Objects
Creating Custom Surface Textures
Smart Objects and Silhouetted Images
Compositing with Smart Objects
Fade Away: Creating Vignetted Images
Manipulating Imagery Using Filters
The Blur Filters
The Color Halftone Filter
Posterizing Images
Adding Noise to Images
Chapter Six: Illustrating Effectively
Simple Illustration Approaches
Visual References: Tracing and Live Paint
To Trace or Autotrace
Applying Live Paint to Raster Images
Combining Primary Shapes
Using Shapes to Unite and Subtract
Creating Individual Shapes Using Divide
Complex Shapes
Mirror, Mirror: Building Symmetrical Shapes
From Line to Shape: Outline Stroke
Refining and Styling Line Quality
Stylizing Lines and Digitizing Tablets
Between the Lines: The Live Paint Tools
Styling Illustrations: Linear Techniques
Creating Linear Patterns
Keeping Perspective: Cylindrical Shapes
Basic Transformations
Building on the Process
Styling with Blends and Gradients
Fluted Shapes
Building Interlaced Shapes
Coiled Objects: Chain Links and Slinkys
Building Chain Links
Building Coiled Shapes
Slinkys and Other Variables
Nuts and Bolts: Building and Styling Technical Shapes
Building the Basic Shapes
Styling Objects: Smooth Blends
Styling Objects: Linear Blends
The Revolve Effect
Vanishing Points and Two-Point Perspective
Creating Mechanical Gears
Creating Two-Point Perspective
Using 3D Effects
Using Blends to Build Shapes and Create Volume
Creating Banners and Ribbons
Corner Banners
The Final Touch: Backgrounds and Shadows
Creating Drop Shadows
Skewing Shadows
Styling Drop Shadows
Merging Shadows and Surface
Using Opacity
Using Custom Brushes
Brush Basics
Type as Brush
Creating Custom Art Brushes
Building Pattern Brushes
Warp Effects and Custom Brushes
Building a Custom Art Brush
Applying a Custom Art Brush
Designing Charts and Graphs
Creating Custom Columns
Creating Variations and Using Artboards
Gradient Mesh: Smooth Surfaces
Chapter Seven: Putting It All Together
Prepping Images
Why Doesn’t the Print Match the Screen?
Mechanicals
Building Prototypes
Creating Acrobat PDF Files
Preparing Files for Final Output
Optimizing Images and Updating Links
Preflighting the InDesign Document
Color Proofing
Collecting for Output: InDesign Packages
Compressing Files
Fifth Colors
Paper Stocks
PDF Formats
Decimal Conversion Chart
Design Resources
Bibliography
Photography and Illustration Credits

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