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(Ebook) Designing for Growth by Ogilvie, Tim & Liedtka, Jeanne ISBN 9780231527965, 0231527969

  • SKU: EBN-56334900
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Authors:Ogilvie, Tim & Liedtka, Jeanne
Year:2011
Language:english
File Size:2.78 MB
Format:epub
ISBNS:9780231527965, 0231527969
Categories: Ebooks

Product desciption

(Ebook) Designing for Growth by Ogilvie, Tim & Liedtka, Jeanne ISBN 9780231527965, 0231527969

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.Pages : 258Bookfusion : No
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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