(Ebook) Design Thinking for Visual Communication 2nd Edition by Gavin Ambrose ISBN 1472572718 9781472572714

(Ebook) Design Thinking for Visual Communication 2nd Edition by Gavin Ambrose ISBN 1472572718 9781472572714

(Ebook) Design Thinking for Visual Communication 2nd Edition by Gavin Ambrose - Ebook PDF Instant Download/Delivery: 1472572718, 9781472572714
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Product details:

ISBN 10: 1472572718 
ISBN 13: 9781472572714
Author: Gavin Ambrose

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

(Ebook) Design Thinking for Visual Communication 2nd Table of contents:

1. Introduction
2. Stages of thinking
3. Stage 1 – Define
4. Stage 2 – Research
5. Stage 3 – Ideate
6. Stage 4 – Prototype
7. Stage 5 – Select
8. Stage 6 – Implement
9. Stage 7 – Learn
10. Industry view: NB Studio
11. Research
12. Identifying drivers
13. Information gathering
14. Target groups
15. Samples and feedback
16. Industry view: Tanner Christensen
17. Idea generation
18. Basic design directions
19. Questions and answers
20. Themes of thinking Inspiration and references
21. Inspiration and references
22. Brainstorming
23. Value
24. Inclusion
25. Sketching
26. Industry view: Planning Unit
27. Refinement
28. Thinking in images
29. Thinking in signs
30. Appropriation
31. Humor
32. Personification
33. Visual metaphors
34. Modification
35. Thinking in words
36. Type ‘faces’
37. Thinking in shapes
38. Thinking in color
39. Thinking in technology
40. Industry view: Lavernia & Cienfuegos
41. Prototyping
42. Developing designs
43. 'Types’ of prototype
44. Vocabulary
45. What to do if you get stuck
46. Industry view: Second Story
47. Implementation
48. Format
49. Materials
50. Finishing
51. Media
52. Scale
53. Series/Continuity
54. Industry view: Design is Play
55. Exercises
56. Glossary

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Tags: Gavin Ambrose, Design, Visual