Design Perspectives on Multimodal Documents; System, Medium, and Genre Relations by Matthew David Lickiss instant download

Design Perspectives on Multimodal Documents; System, Medium, and Genre Relations by Matthew David Lickiss instant download

This volume integrates multimodal frameworks with those from graphic/document design to examine the changes and relationships that occur when documents are distributed across different channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book’s specific focus is on documents as sets, defined here as the collection of all the forms a document may take when published across multiple systems and mediums. This approach affords a multilayered analysis of multimodal documents in addition to questioning the very definition of ‘document’ and relating terminology, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in the literature and a way forward for new approaches to analysing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.